I've got yet another story from the store. Where else am I going to get material these days?
This time, it's about the customer who asks a store employee a question about a product (such as, "Do you have (item x)
It's the little things that get me through my day.
Now back to the Alltel ad (and the comments to that post): if less than 30% of the population even recognized the reference, and only 1% of them "got it," why would they put such an obscure thing into their ad? Seems like the advertising team there needs to focus on something recognizable to a larger audience.
2 comments:
Maybe if I ask a third employee then they will stop holding out on me and just bring out my phallic sculpture:)
I don't know about your particular customer, but I can tell you this (and I'm sure you'll agree with me): 85% of employees at retail stores are MORONS. They have no idea what they have, where it's located, or whether they have a stock room that could possibly have more of what that store sells in the back. What they CAN tell you, however, is how tough it is to work for so little money, when the store's one hottie is working, and where the manager is if you have a complaint. Seriously, you've complained many times about incompetent staff, and they are the reason you get customers asking about 4-5 people to corroborate the first answer. As a customer, you just hope there's someone competent working that day if you can't find it yourself.
Of course, competence should be readily apparent, especially if you have any kind of designation as management on your name tag. so this customer was probably just going to ask around until he got the answer he liked. You should have said "We can special order that Crunch bar...it'll be here in 7-10 days and we'll call you when it arrives."
As for the return to the D&D marketing, I'd say very few in rural areas would be familiar, and those in cities are more likely to be familiar w/ it, but certainly not a resounding number. Very few women, and maybe, at best, more than half of men? So the 30% may be generous. But the ppl behind the ad likely have access to market research that shows a strong connection between tech types (perhaps a target market) and role playing. hence the reference. The percentages only matter insofar as you're reaching your target audience. Who cares if Grandma Willmar doesn't know the difference between a displacer beast from cloak of the manta ray if she's .1% likely to buy the product you're selling.
Anyhow, keep up the regular posts.
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