Thursday, October 12, 2006

In My Day, We Didn't Have... Something.

I think I'm achieving senility sooner than should be expected. There is more and more advertising that I fail to comprehend. I just can't wrap my feeble old brain around some of the commercials that play these days. Perhaps you've seen these:

eBay Express - TV ad shows a guy shooting a commercial for eBay express (holding the "it" logo/icon, a piece of advertising I admit to understanding and thinking is somewhat clever). He's interrupted by sounds in the background, which he goes to investigate. It turns out to be a clone of himself shooting the exact same commercial, and then another clone comes in claiming to be shooting the same commercial as well.

I don't get it. What the heck do clones shooting identical commercials have to do with eBay Express? According to the eBay Express website, as well as a response to an e-mail query I posed to them regarding the point of eBay Express, it's essentially an online store where you don't have to bid in auctions. So what do clones and identical commercials have to do with that?

Gatorade - OK, so this one isn't that I don't understand it, but rather that I think it's disgusting: people perspiring Gatorade-colored sweat. Yuck. Makes me think they're trying to send the message that Gatorade is made of sweat. Definitely not a positive image. File this under "what were they thinking?!?"

Mac - I know you've seen these: the cool young kid representing the Mac and the middle-aged nerd representing the PC. They're kind of amusing, but just plain not true. I don't want to get into a flame war with anyone, but if you'd like to debate Mac vs. PC, I'm all for it in a private forum.

I'm sure there are other ads I couldn't figure out, but I'm forgetting them already(senility, I tell you).

Another sign of my aging is that I'm getting more and more annoyed by "young kids." I still think I identify with them more than with older people, but some of my teen and twenty-something co-workers can be really irritating at times.

How'd I get so old?

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